Not "European-inspired" — the 2009 European Car of the Year.

Today's elite sport sedans seem to all be vying for European authenticity. Along comes a new entry, with a lineage that includes the European Car of the Year, in addition to 31 other European honours, in its incarnation as the Opel Insignia. Its winning formula offers striking design and authoritative performance matched by unparalleled refinement and rigorous craftsmanship. The all-new sport sedan that creates an all-new, elevated standard for its class: the 2011 Buick Regal.

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*MSRP - Manufacturer's Suggested Retail Price. Dealers are free to set individual prices. See additional information on vehicle pricing.
^ Price Adjustment includes employee price discount (tax exclusive) and, if applicable, manufacturer to dealer delivery credit (tax exclusive), for retail customers only. Delivery credits in varying amounts available on most models. Employee price discount amount based on MSRP of vehicle (excluding freight, license, insurance, registration, fees associated with filing at movable property registry/PPSA administration fees, marketing fees, duties and taxes). Dealers are free to set individual prices. Any actual savings under the Employee Pricing Event program will vary depending on your dealer's prior selling prices. Employee price discount is available on the purchase/finance/lease of an eligible new or demonstrator 2010/2011 MY Chevrolet/Buick/GMC/Cadillac or 2010 MY Pontiac/Hummer vehicle delivered between 6/23/10 and 8/31/10at participating dealers in Canada. Ineligible vehicles: 2010/2011 Corvette ZR1, Express, Savana, and Medium Duty Trucks, 2011 Equinox, Terrain, Camaro, Regal, LaCrosse, Cadillac CTS Coupe and SRX. Dealer order or trade may be required. Limited quantities of certain 2010 models available. This offer may not be combined with certain other consumer incentives available on GM vehicles. GMCL may modify, extend or terminate this offer in whole or in part at any time without notice. Conditions and limitations apply. See your GM dealer for details.